We are often asked this question as to why we don’t do booking ourselves on our site. And also what is our business model. As Sanjay asks here.
So I am trying to breifly answer to the questions posed by Sanjay and others:
We consciously do not do any booking ourselves. Where as we find the best flights directly from the Airlines and also take the user for booking directly with the Airline. Likewise we do for other things like Trains, etc.
In short we are a travel search engine. Or in other words, a vertical search application for travel.
Vertical search is believed to be how the next generation search engines will be. Highly domain-context based, rather than just keyword based.
Travel search is one such category in the new breed of vertical search engines. In US travel search engines like Kayak have gained a very high market share. There is no reason why the same should not happen in India, going forward.